Brand Design & Development

To receive the expected results, the company has to set the priorities and values at the start point so that the crew working on branding could see which way to go. They do not necessarily need to be defined and used for all the cycle of brand existence. The goals can be modified later during a creative process but it’s vital to have some directives in the beginning.

First goes the market research. Designers dig out the information about the market and potential competitors. It’s good to learn from someone’s experience be it good or bad. Having the necessary data experts can create a unique and efficient logo and build a brand identity that will stand out the competition.

Logo design is not the only visual representation of a brand. Certainly, the major focus will always be a logo but there are some more elements deserving the attention such as mascots and typography.

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While many consumers take the time to research and compare options, others choose whatever they happen to recognize. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.

Identify your current position and where you need to be. We then set measurable goals for traffic, growth and ROI.

For example, say you sell a premium coffee subscription service. Your ideal customer isn’t Mike who gladly pays 79 cents a cup at 7 Eleven every morning. Your ideal customer is Susan who considers coffee an affordable luxury and has been eyeing slow drips on Amazon since last Monday.

No matter your vertical, opportunities to introduce new products and services to the marketplace will always exist. Listening to customers, anticipating their wants and creating innovative solutions is good business. The question is always: Can we afford to introduce something new right now?